As a clothing retailer, offering high-quality underwear to your customers is a must.

Not only does it increase customer satisfaction and loyalty, but it also helps to boost your sales. However, with so many underwear brands available in the market, choosing the right ones to stock in your collection can be challenging.

That’s where Take Off Ltd, a leading wholesaler, comes in. We stock the world’s most renowned underwear brands, which have been tried, tested, and proven to be the best.  

When it comes to underwear, your customers want comfort, style, and durability. It is crucial to choose brands that meet these requirements while staying on-trend. We’ve researched and compiled a list of brands guaranteed to deliver on all fronts.

From Karl Lagerfeld, the iconic fashion designer, to Champion, a brand known for its high-performance sportswear, we’ve got you covered.  

In this article, we will highlight the top 9 underwear brands that should be in your collection and give you a brief overview of their brand identity, mission, and what makes their underwear collection unique.

Whether your customers are looking for something sexy or functional, Take Off Ltd has the best selection of underwear brands that will satisfy all your customers’ needs.  

Take Off’s Guide to Best Underwear Brands to Invest In 

1. Karl Lagerfeld

Founded by the iconic fashion designer, Karl Lagerfeld, this eponymous brand is known for its elegant and sophisticated designs.

With a brand identity that focuses on sophistication, luxury and impeccable craftsmanship, Karl Lagerfeld’s mission has always been to create clothing that makes the wearer feel empowered and confident, and his underwear collection is no different!  

Boasting high-quality fabrics and unique designs, Karl Lagerfeld’s underwear collection is a reflection of his signature style, which is all about blending classic designs with modern aesthetics, effectively setting this brand’s offerings apart from its competitors. 

2. Champion 

Champion is a brand that has been around for over a century and is known for its high-quality sportswear.

Their underwear collection is no exception, offering comfortable and durable options for all types of activities. Champion’s focus on athleticism, which is central to the brand’s identity, is also evident through their innovative and stylish underwear, which is designed to help people feel confident and empowered in their active lifestyles.

What sets Champion’s underwear collection apart is its seamless design, providing ultimate comfort and support without any irritation or discomfort. 

3. Bikkembergs 

Founded by Belgian designer Dirk Bikkembergs, this brand is known for its athletic and edgy style.

Bikkembergs’s designs are inspired by the world of sports, with a focus on bold colours, graphic prints, and innovative materials. Indeed, this brand’s identity is geared towards all pushing boundaries and breaking down barriers.

Unsurprisingly, their mission to create clothing which combines functionality with fashion extends towards their underwear collection. 

The collection features a range of designs, including boxers, briefs, and trunks, that are perfect for athletes and active individuals.

High-quality materials, such as stretch cotton and breathable mesh, ensure maximum comfort and freedom of movement, whilst the daring designs and striking colours make a bold statement. 

4. Phillip Plein 

Founded by German designer Philipp Plein, this brand is known for its bold and rebellious style throughout its collections.

This brand is all about individuality and freedom and aims to create stylish, daring, and luxurious clothing.  

Plein’s underwear collection captures all of these unique characteristics with high-quality fabrics rendered in edgy and provocative designs that are perfect for those who want to make a statement.

Think form-fitting silhouettes, classic hues and exuberant graphics that have the ability to spice things up from underneath. 

5. Moschino 

Created by Italian fashion designer Franco Moschino, this brand is known for its decidedly playful and irreverent aesthetic.

Their brand identity is centered around a partiality for the whimsical and a willingness to challenge conventional fashion norms. Featuring humorous designs that incorporate fun prints and unexpected details, Moschino’s underwear collection wholly embraces the brand’s signature style.  

From bold logos to quirky illustrations, Moschino’s underwear is perfect for those who want to inject a bit of playfulness into their wardrobe.

Additionally, the brand’s use of high-quality materials ensures that their underwear is as comfortable as it is stylish. 

6. Iceberg 

Founded in 1974 by Silvano Gerani and Giuliana Marchini, this brand is characterised by its contemporary and innovative style.

Iceberg’s designs attract attention for their bold use of colour, daring graphic prints, and innovative materials. These design elements have become integral to this brand’s identity, which is rooted in creativity and individuality.   

Yet, their mission is also to create modern and timeless clothing.

When it comes to their underwear collection, Iceberg stands out with their unique designs that feature bold graphics and colours, whilst the quality of the materials used ensures that the underwear is comfortable and long-lasting.

Overall, this brand’s selection of underwear is perfect for those who want to make a statement with their intimate choices.  

7. John Richmond 

Founded by British designer John Richmond, this brand is known for its rock and roll-inspired style.

This brand identity is all about rebellion and individuality and its underwear collection perfectly embodies this aesthetic, with bold and daring prints that are sure to make a statement.  

The collection features a range of styles, including briefs, boxers, and trunks, all made from high-quality materials that ensure both comfort and durability.

With edgy and stylish designs, John Richmond’s underwear collection is the perfect addition to any fashion-forward wardrobe. 

8. Emporio Armani 

Founded by Italian fashion designer Giorgio Armani, this world-renowned brand is synonymous with elegance, sophistication, and luxury.

The brand’s mission is to create pieces that are both stylish and comfortable, and they certainly deliver on that promise with their varied range of underwear.  

The collection features classic styles with a modern twist, emphasising premium materials and attention to detail. Emporio Armani’s signature logo can be found on many of their pieces, adding a touch of elegance to the collection.

Their range of colours is vast, from classic black and white to bold hues and prints, catering to a wide range of tastes.

Featuring classic and understated designs, Emporio Armani’s underwear collection is certainly the perfect choice for those who value timeless simplicity and elegance. 

9. Aeronautica Militare 

Founded in 2004, Aeronautica Militare is a relatively new brand, but it has quickly gained a following for its military-inspired style.

This brand’s identity is all about patriotism and pride, with a focus on stylish functionality and practicality, all of which reflected in Aeronautica Militare’s incredible underwear collection.  

As a brand with a military background, Aeronautica Militare incorporates high-quality materials, sleek designs, and impeccable attention to detail into their underwear designs, making them perfect for the modern man who values both style and comfort.

Their collection features a range of classic colours and patterns, from solid navy and black to stripes and camo prints.

Aeronautica Militare’s underwear is crafted with superior fabrics like cotton and elastane, providing a comfortable fit that is also breathable and durable.